ESXENCE 2026 | Insight Report
From emerging brands to established niche houses, Esxence 2026 showcased the creativity shaping the future of artistic perfumery. We explore the key trends, standout discoveries, and business insights from Milan.
BeautyNavigator editorial
Industry news
News and analysis from across the global beauty industry.
Filtering by category “trends”.
Clear filter
The New Challenge of the Independent Perfume Store: When Niche Is No Longer Enough
Niche perfumery is growing, but so is the competition. As fragrance retail becomes more saturated, independent perfume stores face a new challenge: standing out in a market where “niche” alone is no longer enough. From digital visibility and sampling culture to storytelling, curation, and online competition, the modern perfumery must evolve beyond simply selling perfume.
The BeautyNavigator Insight Report | TFWA 2025
The 2025 TFWA World Exhibition highlighted how beauty in travel retail has entered a new strategic phase, from product-first to experience-driven, from sustainability to regeneration, and from global uniformity to cultural diversity. Across skincare, fragrance, and wellness, three converging macro forces are shaping the market.
