FROM LINKEDIN TO BEAUTY NAVIGATOR...
Aren’t you tired of LinkedIn and Facebook dictating who, when and how you can contact your fellow group members, or even your own personal contacts?
Just like everyone I started using LinkedIn and at first it was fine! But soon after I couldn’t download all my contacts’ info (phones) and none of my group members' info. Then soon enough my group members couldn’t communicate freely together. Since Microsoft added LinkedIn to its monopoly of business networking, it is not anytime soon that free communication in LinkedIn will return.
Beauty Navigator is a business network dedicated to the perfume and beauty industry where members are able to get the info they need, and communicate with other members freely, without purchasing In-Mail™ or asking for permission. Members will not have a profile search limit or limited access to member info. It is an ambitious project and it will be done in steps. Mid-September, we will launch the beta version of beautynavigator.com with a directory of 1,300 perfume & beauty buyers (purchasing for 48,000+ doors in the U.S.). Around November we will add duty free operators/distributors. During December of this year we will add the directory of perfume and beauty marketers worldwide (manufacturers, distributors, agent and wholesalers). Finally in early 2017 we will add the fragrance and packaging sector of the industry. Registration is free and early bird directory signup is $25/year (about a nickel a day).
THE PERFUME & BEAUTY RETAILERS DIRECTORY (USA) SEPTEMBER 15TH
How do you get new leads and convert them into possible clients? You can use the Yellow Pages and other directory such as Manta, Info USA, and D&B for the most well-known industries but have you tried searching for perfume and beauty retailers in USA? (I bet you will find a lot of Avon or Mary Kay reps but only a few perfumeries as the NAICS-based system of most census & directories is very outdated.
OUR ADVANTAGE ON THE COMPETITION
In the late 90’s we published a bi-monthly trade magazine called perfume 2000 which was sent to 10k industry members including 5k+ stores. Obviously many stores have since closed and others have opened but we had the chance to update our retailer database in 2009 for PXA, and then again in 2014 to boost our LinkedIn and Facebook groups. While conducting data mining recently, we found that, while slightly outdated, this database is more complete and accurate than any other on the market. We have also already started updating it on a daily basis. Another major Beauty Navigator advantage is that we already had our own hosting servers, programmers, web designers and marketing team to create the platform, maintain it and sell it without a huge investment allowing us to offer industry members full access for only $25/year (about a nickel a day).